Business
Why ownership is the only leverage that compounds
Notes on building an audience, a company and a body of work that you actually control.
Justin Taelur · · 1 min read
Every platform I have built on has changed its rules at least once. The audience was never really mine; it was rented.
What ownership looks like
A list of people who chose to hear from you. A site you can move to any host. Work you can export in a single file.
Rent attention if you must, but own the relationship.
That is the thinking behind this site. Everything here lives in one place, and the people who follow along do so on purpose.
- Publish on your own terms
- Keep your archive portable
- Talk to people directly
More soon.